Every small business is unique, which means there isn’t a single magical marketing strategy that you can rely on to bring customers flocking to your company’s doors. Using multiple marketing strategies may take some extra work, but it also gives you a chance to try different methods that bring in varying results.
While one strategy might bring you an instant but temporary increase in business, another may help your company grow slowly over time. Give these small business marketing strategies a try and find what works best for driving your company’s growth.
Create an SEO-Friendly Website
Building a user-friendly business website is important for helping customers find out about the products and services you sell, and you’ll want to make sure they can find it when they search online. Putting some effort into creating an SEO-friendly website helps to get it pushed to the top of the search rankings.
Establish Buyer Personas
Figuring out what motivates your target audience to make a purchase makes all of your other marketing strategies more effective. Do some market research to develop several personas that fit the customers that provide your company with the most revenue. Then, use these personas to develop customized marketing campaigns that address each one’s specific needs.
Post Social Media Ads
Social media advertising puts your company’s name in front of people when they are most likely to click on a link to its website. Check out the various social media platforms to determine which ones are most used by your target audience. Staying active on your company’s social media account is also a great way to get free advertising to the people who are already interested in what your business sells.
Offer Incentives and Discounts
Referral programs are a great way to use word-of-mouth advertising, which never goes out of style. Make a social media post or send out flyers that offer your current customers a discount for bringing in new business. You can also offer a promo for other milestones, such as signing up for your marketing emails, which further increases the success of those campaigns.
Generate Interest With Videos
Video marketing has become a popular trend in today’s digital landscape, but it’s important to keep your videos concise and to the point to capture viewers’ attention. Consider creating product tutorials or brief videos that highlight the significance of your company’s services.
Connect With Influencers
To expand your outreach, influencer marketing is still a powerful tool, but it’s crucial to collaborate with an influencer who has a broad following that aligns with your target audience’s demographics. You can leverage influencer marketing platforms or search hashtags and Google to identify an influencer who embodies your company’s values.
Partner With Related Businesses
Networking is also beneficial for businesses, and partnering with related companies can offer valuable marketing opportunities. Find a business in your industry that you can team up with to establish a mutually beneficial referral system, which can lead to increased exposure and growth for both companies. Additionally, you can attend relevant conferences and events to establish new connections and explore potential collaboration opportunities.
Explore Automated Marketing Platforms
Consider looking into automated marketing platforms which may require investing in new technology, but have the potential to offer a high return on investment by freeing up manpower for other tasks. By automating various tasks, such as sending reminders about abandoned carts, it becomes easier to follow up on potential sales without dedicating significant amounts of time or energy to this aspect of your marketing strategy.
Make a Physical Appearance at Local Events
Establishing your business as an expert within your industry is beneficial for generating revenue and word-of-mouth marketing. Show up to conventions, speaking engagements, local farmer’s markets, state fairs, and any other place where you can get a booth that allows you to make personal connections with a large number of people.
Focus On Community Involvement
Showing that your company cares about the community is an effective way to generate trust and buzz about what your business has to offer. Find opportunities to give back to your community and share what your company is doing on your social media. Even donating to a local school’s fundraiser can help you earn advertising spots on t-shirts and other items that put your brand in front of new potential customers.
Tracking the results of each new strategy your company implements gives you more insight into what works. Making only a few changes at a time increases the accuracy of the results, and you’ll eventually figure out which strategies capture your target audience’s interest.
