Millennials have long held a substantial amount of buying power, yet this generation often does not get enough credit for being some of the savviest consumers that you need to include in your company’s marketing plans. Not only are millennials active online shoppers, but they also prefer face-to-face experiences that allow them to get the most out of a product or service. As your company develops its marketing campaign, be sure to use these strategies that are specifically designed to attract and hold the attention of millennials in your target audience.
Shift to Quality Video Marketing Campaigns
This generation grew up with some of the most advanced technology we have today, and they have come to expect quality when they watch a video. Go through your current marketing materials and eliminate any grainy or outdated video footage. Then, replace it with high quality videos that are short and to the point. As you do, focus on uploading shareable content. Millennials love to keep their friends and family updated on their latest favorite businesses, and a well-executed video campaign can reach hundreds of thousands of people if it gets shared across social media platforms.
Segment Your Advertising Campaigns
Although millennials are within the same age range, they have a vast range of life experiences and interests. Avoid creating one, generalized campaign that doesn’t resonate with anyone by dividing your target audience up into segments. For instance, a millennial could be a single adult who is focused on their career, or they could be a new parent that has the primary goal of using only natural products in their household. Consider establishing several smaller campaigns that reach each type of millennial on a more personal level.
Keep It Real and True
Millennials are one of the first generations to be able to carry a computer in their pocket. For this reason, you want to avoid exaggerated marketing campaigns that will ring alarm bells among an audience that can do a fact check within seconds. Make sure to highlight what makes your business the best, but keep it true and simple. A millennial appreciates honest statistics that show them how they will benefit from using a product or service.
Demonstrate a Commitment to Building Communities
Marketing to millennials also means showing that your business cares about the communities that it serves. Consider contributing to a charity or starting up a cause that your customers and employees can get involved in. Then, share the latest happenings regarding your community crusades with your target audience. This generation loves to feel good about the purchases that they make, and they’ll flock to companies that care about taking an eco-friendly and diverse stance on their business practices.
Share New Information
The millennial generation is one of the first ones to prefer to learn more about a product before falling for gimmicky advertisements. Try sharing information that is pertinent to your industry. For instance, restaurants can share recipes on the blog, and a company that produces baby products can share parenting tips on social media. Millennials also love knowing how things are made so give an inside look of your factory or kitchen on a shareable video. Once you reel them in with some insider knowledge, they’ll be more interested in hearing how they can benefit from your company’s products.
Millennials catch a lot of flack for being more thrifty than other generations, which can pose a few challenges for getting them to buy into using your business. However, the right marketing strategies will work, and you’ll be glad to discover that these are some of the most loyal customers you will ever have once you get them to love your brand.
