NJSBDC at Rutgers University–New Brunswick

Elayne McClaine has identified and developed emerging domestic and global trends in hair care, skincare, and other consumer categories for such firms as Chesebrough-Pond’s, Revlon, and Pharmacia (div. of Pfizer). Her expertise in therapeutic treatments for hair, skin, and scalp led to the creation of the Women’s Institute for Fine and Thinning Hair, sponsored by Rogaine. McClaine has been acknowledged by the American Academy of Dermatologists for marketing and promotional excellence. ESME Market Specialists, LLC consults with firms that require expertise in strategy development, multicultural marketing, and account planning. Learn more about Elayne McClain