At this point, most brands have engaged on social media. However, it is still common for small businesses to use offline marketing because they feel they are too new to even set up an online profile. They may have also tried using social media and struggled with building their brand in the past. No matter where your company is at right now, you can use these seven tips to launch a successful social media campaign that builds buzz around your brand.
Assign Responsibility
The first step to building your brand is to develop a plan that members of your team are going to be responsible for. As you start your planning session, try to identify how often you want to post and respond to other people. Then, appoint the person, or people, who will be responsible for finding content and posting according to a determined schedule.
Keep It Simple
There are so many social media platforms out there that you could have a team spending the bulk of their day compiling posts and responses if you try to use every platforms. If your company is still a bit new to social media, then focus on only using a couple of platforms that relate to your brand the most. This allows you to keep your social media campaigns manageable and sustainable for optimum brand-building.
Aim for Consistency
Consistency generates trust in your brand. Once you’ve chosen the platforms that you prefer, try to post consistently. While you don’t always want to repeat information, you can always post a #ThrowbackThursday photo on each platform every week. This helps your followers know what to expect so that they’ll keep coming back to see the latest updates.
Keep a Conversational Tone
A formal business tone may be what your company uses when interacting with other businesses or compiling reports. However, there is not much room for stuffy business talk on social media. Instead, aim to make your posts more like a conversation, and create an engaging voice that is more relatable to your target audience.
Make Posts Eye-Catching
With social media, you have seconds to catch a person’s eye. Fortunately, that’s easy when you know how to use your company logo, bold colors and beautiful images to garner attention. Keep in mind that the right image can entice someone to click share or hit a link to learn more about your brand.
Be Willing to Shine the Spotlight Elsewhere
Naturally, you want the main focus of your posts to be about your brand. However, only talking about your company gets boring, and it makes your brand seem self-absorbed. Try turning the tables by showcasing something positive that one of your partner brands is doing, like announcing the release of a new product. Alternatively, you can mention a social cause that your brand supports.
Track and Adjust to the Results
As with any marketing campaign, you need to track the responses to know how to adapt as a company. A social media marketing analysis can show you insights such as how followers interact with your posts, how often they visit the business profile, and how frequently your brand’s posts are shared. You can then use this information to tweak your strategies to make future campaigns even more effective. At minimum, you should be analyzing this data at least on a quarterly basis, but you may need to do it more often due to the changing landscape of social media.
Building your brand on social media takes time, but the payoff is worth it when you see those numbers take off as more people are exposed to what your company has to offer. Whether your brand is new to social media or has been at it awhile, be willing to incorporate new strategies that help to bolster your brand’s online presence.
