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Challenging Times with Business Aspirations

NJSBDC State Office | May 3, 2021

From the Desk of Kelly Brozyna, NJSBDC’s CEO & State Director

Challenging Times with Business Aspirations


While this has been a challenging time for everyone, it has also been an amazing time to reconstruct business operations to deal with the effects of COVID-19. With the help of NJSBDCs expert business advisors/counselors and personnel across New Jersey, small business clients of our network have navigated these rough waters; retrofitting their strategies to cope with the current obstacles of the pandemic.


Our CARES Pain Points and Productivity webinar series under the #NJThrives Upgrade Your Business program, not only provide our small businesses with vibrant and pertinent information about re-opening safely, but they also get additional assistance on maneuvering and enhancing business objectives. Experts assist businesses in looking at operations through a different lens and a positive outcome is that many of our webinar participants also register as clients of the NJSBDC. Once a business registers as a client, it can benefit from customized, one-on-one management consulting to ensure its maintenance, advancement, and resilience in the future.

Working with Partners

Our NJSBDC network Headquarters is also closely collaborating with our stakeholders and partners over the years, including our state government partners–the New Jersey Economic Development Authority (NJEDA) and the New Jersey Business Action Center (NJBAC). Other partners we work closely with include the African American, Hispanic, and most recently the Veterans Chambers of Commerce. With bolstered objectives during COVID-19, we lay the foundation for further enhancements in the delivery of much-needed and in-demand small business assistance services and support to all communities and populations. We are maximizing resources for the small business sector to ensure they can make it through the hurdles of this pandemic, which has affected the way small business does business.

Looking Forward

The NJSBDC network looks forward to assisting small business owners with their enrollment in our Upgrade Your Business ́ series webinar certificate program to ensure business survival, maintenance, and advancement as we move ahead in 2021. Our clients‘ success is NJSBDCs success. Small business success contributes to a more solid state economy by saving and creating jobs and continuing on the path to resiliency.

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