Marketing trends tend to come and go over the years. While today’s online marketing strategies might seem futuristic to someone who used newspaper print ads in the past, your company has the benefit of being able to use multiple tools to spread the word about its brand. Now that 2022 is wrapping up, you’ve got the chance to take a peek into the future of marketing by exploring these trends that are expected to pick up greater momentum in the upcoming year.
Consider Building Long-Term Influencer Relationships
Waiting for an influencer to latch on to your company’s products or services is like letting luck run your marketing plan. While you will still want to rely on customer testimonials in the upcoming year, working with an influencer gives you more control over how your brand gets represented online.
Take a moment to look for influencers that cover your company’s niche or have a related following. Then, reach out to them and make an offer to collaborate. They’ll benefit from representing the same brand over time, and your company will reach a wider target audience.
Encourage More Engagement With Live Streams
During the past couple of years, video tutorials have yielded high ROIs by meeting the target audience where they are at. Whether your company sells products that work best with some customer education or you know that your target audience might enjoy getting a glimpse of the internal operations, hosting a live stream is the way to go in 2023. Live streams generate a heightened sense of urgency and connection that can turn an interested customer into one that makes a purchase
Focus On Improving the User Experience
By now, you might have already heard a lot about the importance of UX design. Company websites and apps are among the most effective marketing tools, and you need to know that the design doesn’t cause people to immediately click away. In addition to making sure that your website is optimized for mobile use, you can jump on trends for the new year that include eliminating intrusive ads. Adding chat options to your website also encourages personal interaction and prompts repossess to questions that drive more sales.
Emphasize Social Responsibility
Consumers today are more selective, and the upcoming generations want to know that their purchases aren’t contributing to environmental waste or unfair business practices. Exploring ways to make your print marketing more sustainable, such as using recyclable packaging, is a great way to attract socially responsible consumers. If your company contributes to a charitable cause or focuses on diversity in the workplace, then the upcoming year is the time to let your team’s efforts shine.
Staying relevant in a time that is recognized for rapid changes is critical for attracting more customers to your small business. If some of these trends seem to be too far out of your skill set, then work with a mentor to learn more about the ones that best fit your business plan. Starting out slowly is another strategy that you can use, which allows your team to adjust and makes it easier to track what works. No matter what you do this year, remember to make at least one change to broaden your company’s reach in 2023.