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NJSBDC InternMarch 10, 2020

Keys to International Trade Workshop

**In light of health and safety concerns regarding the Coronavirus (COVID-19) this event is being postponed to a later time.  Please check back later this year for the rescheduled date.**


Keys to International Trade Workshop


When:  TBD
Time:  TBD
Where: New Jersey Bioscience Center
The Technology Center Of New Jersey
675 US Highway One, North Brunswick, New Jersey 08902

This program is free of charge


Keys To International Business

Is your company expanding into international markets?  You must learn how to perform international marketing, which can lead you to greater international sales.

You will learn:

  •  Key concepts of international marketing
  •  The flow of international trade development
  • Key differences between sales and marketing
  • How to work with agents and distributors


NJ Office of International Business Development and Protocol STEP Program

Is your company actively marketing its product to the international community? Would you like to translate your marketing materials and website into other languages? The State of New Jersey has grant money available for companies seeking international exposure.

The NJ Office of Export Promotion provides free services to all NJ companies on export assistance and international business advocacy. It also manages an SBA grant “NJ State Trade and Export Promotion (NJ STEP) Program” to financially support NJ companies participating in export-promotion trade shows, trade missions, US Foreign Commercial Services, and the translation of company websites and collateral materials.

You will learn:

  • What the NJ STEP program is, and how to apply
  • The uses of NJ STEP funds to help pay the cost of attending trade shows or trade exhibitions
  • Additional services available from the NJ Office of Export Promotion
  • How NJ can advocate on behalf of exporting clients to resolve or address specific problems




Sponsored By:

New Jersey Small Business Development Centers (NJSBDC)
International Trade Program
Roger S. Cohen, Lead International Trade Consultant
(973) 353-1927

Office of Export Promotion
State of New Jersey Department of State, Business Action Center
Trenton, New Jersey
(609) 633-1182

starting Your Business

If you are planning on starting a small business, NJSBDC, with the help of the Small Business Administration (SBA), is here to make your small business dreams a reality. Become a client and see how.

Expanding Your Business

If you are an existing business with annual revenue of up to $1 million or have more than $1 million in revenue and/or 10 or more employees, NJSBDC can help you expand your market share as a company and grow your vision into a successful company. Become a client and see how.

Related Articles

  • COVID-19 Related Programs, Initiatives and Services

  • The Small Business Voice: October 2020

  • NJSBDC Network Featured in NJ Business Magazine Article on Helping Small Businesses during COVID-19

  • Host Institutions

    Annual Key Sponsors

    Financial Supporter

    Major funding partners

    The New Jersey Sustainable Business program is funded by the USEPA, and is part of an EPA Region 2 Toxic Reductions initiative that also includes projects being conducted by the New York State Department of Environmental Conservation (NYSDEC), and New Jersey Institute of Technology (NJIT).

    Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. All services extended to the public on a non-discriminatory basis.