NJSBDC at Rutgers University- New Brunswick

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    NJSBDC at Rutgers University- New Brunswick

    NJSBDC at Rutgers University- New Brunswick

    (Middlesex County)


    About Us

    Rutgers New Brunswick-Livingston Campus is where Middlesex Businesses Go to Grow.

    Entrepreneurs, both fledgling and established, can now receive strategic, growth-focused training, counseling and technical assistance in the heart of Middlesex County on the Rutgers-New Brunswick, Livingston Campus.   This SBDC Center will provide array of services to aspiring entrepreneurs as well as established businesses.  Business support and improved performance techniques will be used to foster growth and profitability. These small businesses in turn will strengthen the economic development through job creation and retention throughout Middlesex County as a result of the extensive one-on-one long-term counseling, training and specialized services they receive from the SBDCs.


    The mission of the New Jersey Small Business Development Center @ Rutgers New Brunswick is to provide entrepreneurs and business owners throughout Middlesex County with training and technical assistance.  This strategic goals of the Center are to:

    • Provide excellent customer service and personal obligation to the small business client with honest evaluation of client prospect success
    • Deliver the highest value to the small business community
    • Yield the best possible outcomes for established small businesses and entrepreneurs
    • Facilitate economic development while serving the community and small businesses
    Meet the Regional Director at Rutgers University- New Brunswick

    Elayne P. McClaine, Regional Director

    Ms. Elayne P. McClaine has been with the New Jersey Small Business Development Center since 2005. She delivers workshops and seminars such as Business Planning & Strategic Planning; Global Expansion; Franchising; Marketing and Business Valuation. Ms. McClaine has been involved in building a strong relationship and collaborating with the Center’s host – Rutgers Business School. Ms. McClaine also has extensive experience as a licensed Business Broker organizing the sales, purchase and valuation of small to mid-sized businesses. She is a Contributing Author and Industry Expert for several publications.

    Ms. McClaine has been a leader in launching & repositioning businesses and a variety of consumer brands both domestically and globally. As an entrepreneur and CEO of ESME Market Specialists she developed Management Consulting practice with focus on marketing communications, business and economic development, business valuation and strategic planning. She has been awarded two U.S. Patents and has received recognition from the American Academy of Dermatologists for marketing leadership. She has recently received the 2016 Odyssey International Small Business Excellence Award. Ms. McClaine has an MBA-Finance from Regis University and a BA-Economics from Fordham University. She holds a NASBITE Certification as a Global Business Professional (CGBP).

    Contact Us

    Visit us for more information

    Rutgers Business School
    Livingston Campus
    94 Rockafeller Road, 2nd Floor, Room 223
    Piscataway, NJ 08854
    Phone: 848-445-8790
    Fax: 732-445-2239
    Email: njsbdcnb@business.rutgers.edu

    The New Jersey Small Business Development Center @ Rutgers-New Brunswick is an affiliate of the Rutgers Business School & NJSBDC network and jointly funded by the U.S. Small Business Administration and Rutgers University. SBA’s funding is not an endorsement of any products, opinions, or services. All SBA funded programs are extended to the public on a nondiscriminatory basis.