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NJSBDC at Rutgers University- New Brunswick

(Middlesex County)


About Us

Rutgers New Brunswick-Livingston Campus is where Middlesex Businesses Go to Grow.

Entrepreneurs, both fledgling and established, can now receive strategic, growth-focused training, counseling and technical assistance in the heart of Middlesex County on the Rutgers-New Brunswick, Livingston Campus.   This SBDC Center will provide array of services to aspiring entrepreneurs as well as established businesses.  Business support and improved performance techniques will be used to foster growth and profitability. These small businesses in turn will strengthen the economic development through job creation and retention throughout Middlesex County as a result of the extensive one-on-one long-term counseling, training and specialized services they receive from the SBDCs.


The mission of the New Jersey Small Business Development Center @ Rutgers New Brunswick is to provide entrepreneurs and business owners throughout Middlesex County with training and technical assistance.  This strategic goals of the Center are to:

  • Provide excellent customer service and personal obligation to the small business client with honest evaluation of client prospect success
  • Deliver the highest value to the small business community
  • Yield the best possible outcomes for established small businesses and entrepreneurs
  • Facilitate economic development while serving the community and small businesses
Meet the Regional Director at Rutgers University- New Brunswick

Elayne P. McClaine, Regional Director

Ms. Elayne P. McClaine has been with the New Jersey Small Business Development Center since 2005. She delivers workshops and seminars such as Business Planning & Strategic Planning; Global Expansion; Franchising; Marketing and Business Valuation. Ms. McClaine has been involved in building a strong relationship and collaborating with the Center’s host – Rutgers Business School. Ms. McClaine also has extensive experience as a licensed Business Broker organizing the sales, purchase and valuation of small to mid-sized businesses. She is a Contributing Author and Industry Expert for several publications.

Ms. McClaine has been a leader in launching & repositioning businesses and a variety of consumer brands both domestically and globally. As an entrepreneur and CEO of ESME Market Specialists she developed Management Consulting practice with focus on marketing communications, business and economic development, business valuation and strategic planning. She has been awarded two U.S. Patents and has received recognition from the American Academy of Dermatologists for marketing leadership. She has recently received the 2016 Odyssey International Small Business Excellence Award. Ms. McClaine has an MBA-Finance from Regis University and a BA-Economics from Fordham University. She holds a NASBITE Certification as a Global Business Professional (CGBP).

Contact Us

Visit us for more information

Rutgers Business School
Livingston Campus
94 Rockafeller Road, 2nd Floor, Room 223
Piscataway, NJ 08854
Phone: 848-445-8790
Fax: 732-445-2239

The New Jersey Small Business Development Center @ Rutgers-New Brunswick is an affiliate of the Rutgers Business School & NJSBDC network and jointly funded by the U.S. Small Business Administration and Rutgers University. SBA’s funding is not an endorsement of any products, opinions, or services. All SBA funded programs are extended to the public on a nondiscriminatory basis.

starting Your Business

If you are planning on starting a small business, NJSBDC, with the help of the Small Business Administration (SBA), is here to make your small business dreams a reality. Become a client and see how.

Expanding Your Business

If you are an existing business with annual revenue of up to $1 million or have more than $1 million in revenue and/or 10 or more employees, NJSBDC can help you expand your market share as a company and grow your vision into a successful company. Become a client and see how.

Host Institutions

Annual Key Sponsors

Financial Supporter

Major funding partners

The New Jersey Sustainable Business program is funded by the USEPA, and is part of an EPA Region 2 Toxic Reductions initiative that also includes projects being conducted by the New York State Department of Environmental Conservation (NYSDEC), and New Jersey Institute of Technology (NJIT).

Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. All services extended to the public on a non-discriminatory basis.