NJSBDC at Rutgers University- Newark

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NJSBDC at Rutgers University- Newark

(Serving Essex County)

About Us

The Small Business Development Center (NJSBDC) at Rutgers University–Newark is part of a national network of university- and college-based centers that provide expert business counseling and educational resources to small business owners and aspiring entrepreneurs.

By leveraging the support of the U.S. Small Business Administration (SBA), the New Jersey Department of Commerce and Economic Development, Rutgers Business School, and other public and private partners, the center plays a vital role in fostering business growth and economic development across Essex County.

Nearly all of our services are provided at no cost through funding from federal, state, and local grants, as well as other contributions from the private sector. All business counseling is delivered one-on-one and is completely confidential.

Meet the Regional Director at Rutgers University-Newark

Tendai Ndoro, PHD, Regional Director

Dr. Tendai Ndoro is an award-winning economic development expert and businesswoman with a Ph.D. in Public Administration. As Regional Director of the NJSBDC at Rutgers–Newark, she oversees strategic programming and outreach for the Essex County region, as well as contributing to initiatives across the statewide SBDC network.

Throughout her career, Dr. Ndoro has earned national and state recognition for her leadership, including the ASBDC State Star Award, NJ Garden State Woman of the Year – Global Impact Award, and the U.S. Commercial Services International Trade Award for advancing global commerce in Newark.

She has also been honored for promoting diversity, women’s business advancement, and international trade. In addition to her role at the SBDC, Dr. Ndoro is a trained Baldrige Examiner and a trusted advisor to many small businesses, civic leaders, and nonprofit organizations.

Contact Us

The New Jersey Small Business Development Center (NJSBDC) at Rutgers University–Newark offers training and counseling to small business owners and entrepreneurs. For information, please complete our Consulting Request Form.

Our office hours are Monday to Friday, 8:30 am to 4:30 pm.

2025 Holiday Calendar

January 1, 2025: New Year’s Day
January 20, 2025: Martin Luther King Jr. Day
February 17, 2025: President’s Day
May 26, 2025: Memorial Day
June 19, 2025: Juneteenth
July 4, 2025: Independence Day
September 1, 2025: Labor Day
November 27, 2025: Thanksgiving Day
November 28, 2025: Day After Thanksgiving
December 25, 2025: Christmas Day
December 26–31, 2025: Mandatory Floating Holiday

We are located at:

NJSBDC at Rutgers University–Newark

25 James Street,

Newark, NJ 07102

Phone: (973) 353-5950