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NJSBDC at Rutgers University- Newark

(Essex County)


About Us
“Right Strategy, Smart Growth, Infinite Possibilities”

The New Jersey Small Business Development Center @ Rutgers-Newark is the premier provider of strategic, growth focused business training and technical assistance services to established small businesses and start-up entrepreneurs. Our mission is to help entrepreneurs and business owners start and grow sustainable, successful small business through the delivery of appropriate training and technical assistance services and programs.

Meet the Regional Director at Rutgers University-Newark
Tendai Ndoro, PHD

Regional Director

Dr. Tendai Ndoro has a PhD in Public Administration and is currently contracted as Regional Director for the NJSBDC at Rutgers-Newark/Rutgers Business School & NJSBDC statewide network. Dr. Ndoro has received numerous awards for her work as an economic development expert and business woman which include the 2014 ASBDC National State Start Award, 2013 Top Women in Power Impacting Diversity; 2012 NJ Garden State Woman of the Year – Global Impact Award, & the Minority Enterprise Advocate’s 50 Women of Power in Business. In 2011 she received the WEN Business Award for promoting women. In 2010 she received the US Commercial Services International Trade Award for promoting international trade in the City of Newark, NJ. Dr. Ndoro is a trained Baldrige Examiner.


Contact Us

Visit us for more information

25 James St, Newark NJ 07102
Mon – Fri: 9:00pm – 5:00pm

Seton Hall University
Stillman School of Business
Jubilee Hall 5th Floor
400 South Orange Avenue
South Orange, NJ 07079Counseling Services:
Fridays: 10:00am – 3:00pm
By Appointment Only


starting Your Business

If you are planning on starting a small business, NJSBDC, with the help of the Small Business Administration (SBA), is here to make your small business dreams a reality. Become a client and see how.

Expanding Your Business

If you are an existing business with annual revenue of up to $1 million or have more than $1 million in revenue and/or 10 or more employees, NJSBDC can help you expand your market share as a company and grow your vision into a successful company. Become a client and see how.


Annual Key Sponsors

Financial Supporter

Major funding partners

The New Jersey Sustainable Business program is funded by the USEPA, and is part of an EPA Region 2 Toxic Reductions initiative that also includes projects being conducted by the New York State Department of Environmental Conservation (NYSDEC), and New Jersey Institute of Technology (NJIT).

Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. All services extended to the public on a non-discriminatory basis.