(Serving Mercer County)

About Us

The Small Business Development Center (NJSBDC) at The College of New Jersey (TCNJ) is part of a national network of university- and college-based centers that provide expert business counseling and educational resources to small business owners and aspiring entrepreneurs.

By leveraging the support of the U.S. Small Business Administration (SBA), the New Jersey Department of Commerce and Economic Development, Rutgers Business School, and other public and private partners, the center plays a vital role in fostering business growth and economic development across Mercer County.

Nearly all of our services are provided at no cost through funding from federal, state, and local grants, as well as other contributions from the private sector. All business counseling is delivered one-on-one and is completely confidential.

Meet the Regional Director at The College of New Jersey

Every year, the NJSBDC at TCNJ counsels more than 600 established and start-up businesses and trains approximately 2,000 business people with informational seminars and hands-on management workshops.

A variety of educational and business resources are available to counsel and train small business owners in finance, marketing, and managing their companies. Clients are assisted in exploring their business ideas, developing and assessing their business plans, making cash flow projections and accurate financial statements, and formulating marketing strategies. International trade, government procurement, technology commercialization, e-commerce, manufacturing Mentor/Protégé, and information services specialty programs are coordinated from NJSBDC’s statewide headquarters.

Programs are based upon the assumption that small business owners may have pressing business needs and demands, and limited time available for addressing these needs. Courses, workshops, and conferences are designed to give managers, owners, and potential owners the tools to analyze and resolve business problems and to keep abreast of educational, financial, research, and international trade developments. All programs are presented by highly qualified specialists, including government representatives, faculty, business owners, and private consultants. The NJSBDC network also provides opportunities for students to participate in research and get first-hand business experience under the supervision of faculty and business professionals.

Contact Us

The NJSBDC at The College of New Jersey (TCNJ) offers training and counseling to small business owners and entrepreneurs. For information, please complete our Consulting Request Form.

Our office hours are Monday to Friday, 8:30 am to 4:30 pm.

2025 Holiday Calendar

January 1, 2025: New Year’s Day
January 20, 2025: Martin Luther King Jr. Day
February 12, 2025: Lincoln’s Birthday
February 17, 2025: Presidents Day
April 18, 2025: Good Friday
May 26, 2025: Memorial Day
June 20, 2025: Juneteenth
July 4, 2025: Independence Day
September 1, 2025: Labor Day
October 13, 2025: Indigenous Peoples’ Day
November 4, 2025: Election Day
November 11, 2025: Veterans Day
November 27–28, 2025: Thanksgiving Holiday
December 24–31, 2025: Holiday Break

The office will be closed from December 24, 2025, to December 31, 2025. During this time, virtual appointments will remain available.

Phone: (609) 771-2947 / (609) 771-2096 (Spanish)
Email: info@sbdcnj.com