(Serving Hunterdon, Somerset, Middlesex, and Mercer Counties)

About Us

The Small Business Development Center (NJSBDC) at The College of New Jersey (TCNJ) is part of a national network of university- and college-based centers that provide expert business counseling and educational resources to small business owners and aspiring entrepreneurs.

By leveraging the support of the U.S. Small Business Administration (SBA), the New Jersey Department of Commerce and Economic Development, Rutgers Business School, and other public and private partners, the center plays a vital role in fostering business growth and economic development across Mercer County.

Nearly all of our services are provided at no cost through funding from federal, state, and local grants, as well as other contributions from the private sector. All business counseling is delivered one-on-one and is completely confidential.

Meet the Regional Director at The College of New Jersey

I am Lilian Mauro, Regional Director of the New Jersey Small Business Development Center (NJSBDC) at The College of New Jersey, where I have dedicated more than a decade to helping entrepreneurs transform ideas into thriving businesses. With over 14 years of experience in small business development, I have guided startups, family-owned enterprises, and established companies through every stage of growth from registration and financing to certification and procurement readiness.

Grounded in tradition yet open to innovation, I believe in honoring the lessons of the past while embracing the tools of the future. My leadership approach blends practical knowledge of business operations with modern strategies in digital transformation and artificial intelligence, ensuring small businesses remain competitive in today’s evolving marketplace.

Over the years, I have fostered collaborations with local governments, educational institutions, banks, and community organizations, always with the goal of opening doors for entrepreneurs. Whether through large-scale events, outreach programs, or one-on-one counseling, my mission is to provide small business owners with the knowledge, resources, and confidence they need to succeed.

Beyond my role as director, I am a lifelong learner and a firm believer that small businesses are the backbone of our communities. Every client I serve reminds me that entrepreneurship is not only about building companies, but also about strengthening families, creating opportunities, and preserving the enduring spirit of enterprise.

Contact Us

The NJSBDC at The College of New Jersey (TCNJ) offers training and counseling to small business owners and entrepreneurs. For information, please complete our Consulting Request Form.

Our office hours are Monday to Friday, 9:00 am to 5:00 pm.

Note: In-person counseling is available by appointment only.

2025 Holiday Calendar

January 1, 2025: New Year’s Day
January 20, 2025: Martin Luther King Jr. Day
February 12, 2025: Lincoln’s Birthday
February 17, 2025: Presidents Day
April 18, 2025: Good Friday
May 26, 2025: Memorial Day
June 20, 2025: Juneteenth
July 4, 2025: Independence Day
September 1, 2025: Labor Day
October 13, 2025: Indigenous Peoples’ Day
November 4, 2025: Election Day
November 11, 2025: Veterans Day
November 27–28, 2025: Thanksgiving Holiday
December 24–31, 2025: Holiday Break

The office will be closed from December 24, 2025, to December 31, 2025. During this time, virtual appointments will remain available.

We’re located at:

2000 Pennington Avenue, Green Hall Room 106 Ewing, NJ 08628

You can use parking lot #5, #6, or #7. Please, contact the number below to receive the parking pass beforehand.

Phone: (609) 771-2947 / (609) 771-2096 (Spanish)
Email: info@sbdcnj.com