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NJSBDC at The College of New Jersey

(Mercer County)


About Us

The NJSBDC at The College of New Jersey (NJSBDC @ TCNJ) is an accredited member of the NJSBDC network, a network of 12 small business development centers throughout the State of New Jersey. The NJSBDC @ TCNJ provides free and confidential small business management counseling and low-cost comprehensive training workshops to assist the small business communities in greater Mercer County.

Our Mission

The NJSBDC network is committed to guiding established small business owners and aspiring entrepreneurs to create and expand their business enterprises which will, in turn, result in sustainable growth, job creation and statewide economic development and prosperity. The network, in carrying out its mission and purpose, exists to:

  • Provide unmatched customer service and personal commitment to the small business client with honest evaluations of client probability of success;
  • Bring high-value to the small business community;
  • Produce positive outcomes for entrepreneurs and established small businesses;
  • Serve communities and small businesses, facilitating economic development;
  • Lead in providing education and training to small businesses.

The NJSBDC network is the recognized leader in delivering management consulting and training programs to nascent entrepreneurs, start-ups and existing small businesses as well as specialized and more advanced services to high-impact, growth-oriented businesses in New Jersey.

The NJSBDC network is partially funded by the U.S. Small Business Administration (SBA)*, the State of New Jersey and The College of New Jersey.

Check out this short video of Regional Director Lorraine Allen speaking to Comcast Newsmakers about our center to learn more about what the NJSBDC @ TCNJ can offer you!

Meet the Regional Director at The College of New Jersey


Lilian Mauro, Regional Director NJSBDC at The College of New Jersey

Lilian Mauro, Regional Director

Welcome! We are eager to help you succeed in your business endeavors.

Every year, the NJSBDC at TCNJ counsels more than 600 established and start-up businesses and trains approximately 2,000 business people with informational seminars and hands-on management workshops.

A variety of educational and business resources are available to counsel and train small business owners to finance, market and manage their companies. Clients are assisted in exploring their business ideas, developing and assessing their business plans, making cash flow projections and accurate financial statements, and formulating marketing strategies. International trade, government procurement, technology commercialization, e-commerce, manufacturing Mentor/Protégé and information services specialty programs are coordinated from NJSBDC statewide headquarters.

Programs are based upon the assumption that small business owners may have pressing business needs and demands and limited time available for addressing these needs. Courses, workshops and conferences are designed to give managers, owners, and potential owners the tools to analyze and resolve business problems and to keep abreast of educational, financial, research and international trade developments.

All programs are presented by highly qualified specialists, including government representatives, faculty, business owners, and private consultants.

The NJSBDC network also provides opportunities for students to participate in research and get first-hand business experience under the supervision of faculty and business professionals.

Our goals are to ensure that our Clients:

  • Receive the right service in a timely and professional manner;
  • Acquire the necessary business skills that will enable them to become self-sufficient entrepreneurs and competent business managers;
  • Establish sustainable and successful businesses that will enhance their economic quality of life as well as their communities.

Our motto is “NJSBDC is where businesses go to grow…

Contact Us

Visit our Website for more information

NJ Small Business Development Center
The College of New Jersey
P.O. Box 7718
2000 Pennington Ave
Ewing, NJ 08628

P) 609.771.2947
P) 609.771.2096 (Español)
F) 609.637.5217


Statewide NJSBDC Offices



starting Your Business

If you are planning on starting a small business, NJSBDC, with the help of the Small Business Administration (SBA), is here to make your small business dreams a reality. Become a client and see how.

Expanding Your Business

If you are an existing business with annual revenue of up to $1 million or have more than $1 million in revenue and/or 10 or more employees, NJSBDC can help you expand your market share as a company and grow your vision into a successful company. Become a client and see how.


Annual Key Sponsors

Financial Supporter

Major funding partners

The New Jersey Sustainable Business program is funded by the USEPA, and is part of an EPA Region 2 Toxic Reductions initiative that also includes projects being conducted by the New York State Department of Environmental Conservation (NYSDEC), and New Jersey Institute of Technology (NJIT).

Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. All services extended to the public on a non-discriminatory basis.