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NJSBDC Launches #ShopSmall Business Season Holiday Campaign

NJSBDC State Office | November 24, 2021

November 24, 2021 (Newark, NJ) – NJSBDC Network has launched its 2021 Shop Small Business Holiday Campaign, kicking off with Shop Small Spotlight, which features five small businesses, one at a time, each day of the week before Small Business Saturday. The campaign will continue with recurrent social media reminders on platforms such as Facebook and Instagram, not only on Small Business Saturday but also on Cyber Monday and throughout the remainder of the holiday season. The campaign aims to collectively help visualize the journeys of small businesses and to help realize how they fuel the local economy and bring texture to a community.

While Small Business Saturday, which falls on November 27 this year, is an increasingly important part of the holiday season for small merchants, particularly as they move towards recovery from the negative economic impact of the COVID-19 pandemic, Cyber Monday and the holiday shopping weeks that follow have become equally as important. The NJSBDC’s campaign extends the small business exposure to help businesses compete.  Whether shopping brick-and-mortar or online, consumers will be reminded that small businesses have so much to offer and appreciate the patronage.

This continued support keeps small businesses and the aid they still need in the limelight. An economic boost helps them not only stay afloat but also thrive. Kelly Broznya, NJSBDC CEO-State Director, shared that “Small businesses are the lifeblood of our economy and this is the perfect time to show our love for local businesses within our communities.  Kicking off the ‘Small Business Season’ with Small Business Saturday and the #ShopSmall Spotlight are just a few ways to remind everyone not to forget their Main Street/ Central Avenue businesses for the Holiday Season.  They’re with us for the entire year and it is a wonderful way to cap off the year with our love and patronage so they can enter 2022 on a positive note.”

The campaign’s recurring posts will remind consumers and community members to remember their small businesses this holiday season – when they are hungry after a long day when they need a pie or cake for a gathering or want a unique and special gift for someone. They will remember their local restaurant, baker,y and specialty shop.  Buying from them is not only an investment in their community, it is also a message to the small businesses, letting them know that their innovation, imagination, and dedication is appreciated.

For more information or questions about NJSBDC’s Shop Small Spotlight, please contact: Shy Hopkins at

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About America’s SBDC New Jersey (NJSBDC)

The New Jersey Small Business Development Centers network, one of the first national pilot projects, has provided comprehensive services and programs for small businesses in New Jersey for over 40 years. SBDC business staff, business consultants, and experts help businesses expand their operations, manage their growth, or start new ventures. The network is equipped to help small business owners and entrepreneurs develop business plans, find financing, accounting, and financial analysis, identify new markets, initiate marketing strategies, find procurement and international trade opportunities, learn green sustainability practices, commercialize technology and develop an e-commerce presence. This non-profit network is a  federal-state educational partnership, leveraging funding from the U.S. Small Business Administration (SBA), the N.J. Business Action Center, the 12 educational host institutions, private sponsorships, and additional private/public grants; and has approximately 1,000 centers and satellite offices serving small businesses and generating economic development across the country.  The NJSBDC Headquarters, located at the Rutgers Business School in Newark, NJ, oversees the network, an accredited member of America’s SBDC. Visit


About Small Business Saturday

November 27 is the 12th annual Small Business Saturday, proudly backed by American Express. Dedicated to supporting the diverse range of local businesses that create jobs, help boost the economy, and enhance neighborhoods around the country, Small Business Saturday was created by American Express in 2010 in response to small business owners’ most pressing need: getting more customers. Learn more at and connect with us on,,


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