5 Ways to Market to Millennials

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Millennials have long held a substantial amount of buying power, yet this generation often does not get enough credit for being some of the savviest consumers that you need to include in your company’s marketing plans. Not only are millennials active online shoppers, but they also prefer face-to-face experiences that allow them to get the most out of a product or service. As your company develops its marketing campaign, be sure to use these strategies that are specifically designed to attract and hold the attention of millennials in your target audience.

Shift to Quality Video Marketing Campaigns

This generation grew up with some of the most advanced technology we have today, and they have come to expect quality when they watch a video. Go through your current marketing materials and eliminate any grainy or outdated video footage. Then, replace it with high quality videos that are short and to the point. As you do, focus on uploading shareable content. Millennials love to keep their friends and family updated on their latest favorite businesses, and a well-executed video campaign can reach hundreds of thousands of people if it gets shared across social media platforms.

Segment Your Advertising Campaigns

Although millennials are within the same age range, they have a vast range of life experiences and interests. Avoid creating one, generalized campaign that doesn’t resonate with anyone by dividing your target audience up into segments. For instance, a millennial could be a single adult who is focused on their career, or they could be a new parent that has the primary goal of using only natural products in their household. Consider establishing several smaller campaigns that reach each type of millennial on a more personal level.

Keep It Real and True

Millennials are one of the first generations to be able to carry a computer in their pocket. For this reason, you want to avoid exaggerated marketing campaigns that will ring alarm bells among an audience that can do a fact check within seconds. Make sure to highlight what makes your business the best, but keep it true and simple. A millennial appreciates honest statistics that show them how they will benefit from using a product or service.

Demonstrate a Commitment to Building Communities

Marketing to millennials also means showing that your business cares about the communities that it serves. Consider contributing to a charity or starting up a cause that your customers and employees can get involved in. Then, share the latest happenings regarding your community crusades with your target audience. This generation loves to feel good about the purchases that they make, and they’ll flock to companies that care about taking an eco-friendly and diverse stance on their business practices.

Share New Information

The millennial generation is one of the first ones to prefer to learn more about a product before falling for gimmicky advertisements. Try sharing information that is pertinent to your industry. For instance, restaurants can share recipes on the blog, and a company that produces baby products can share parenting tips on social media. Millennials also love knowing how things are made so give an inside look of your factory or kitchen on a shareable video. Once you reel them in with some insider knowledge, they’ll be more interested in hearing how they can benefit from your company’s products.

Millennials catch a lot of flack for being more thrifty than other generations, which can pose a few challenges for getting them to buy into using your business. However, the right marketing strategies will work, and you’ll be glad to discover that these are some of the most loyal customers you will ever have once you get them to love your brand.

Right Steps for Hiring the Right Person

Smart hiring practices are a foundation of any company’s wellbeing. Whether a company needs to hire its first employee or 51st, the process should be carefully measured by these essential factors.

   1.    Job Description.

The job description is a written announcement of specific experience and/or educational requirements, job responsibilities, and other qualifications as well as position performance expectations/standards that potential applicants must meet to perform the job well. Also, you can include a description of your business, as well as a mission and vision statement. Answer these questions:

  • Who would be an ideal candidate and what competency levels are needed to fill the position?
  • What kind of a personality is best suited for your company atmosphere?

The detailed job description attracts the right people for the job and enables the new employee to possess a good understanding of the expectations and how it will affect his or her performance evaluation. A well-written job description is also part of your company’s lawsuit-fighting arsenal.

 2.    Vacancy Announcement.

Our contemporary world has many ways to get the word out and find the right person – from the old fashioned to the very modern platforms. Newspaper ads – are a very passé way to find job candidates but there are individuals that go to the newspaper to look for jobs even though newspapers are trying to eliminate their “Help Wanted” sections; word of mouth is old fashioned, but can still work; online recruitment sites – such as ZipRecruiter, Indeed, Glassdoor, CareerBuilder, Monster, and many others are excellent places for eVacancy Announcements; Social Media – LinkedIn, Facebook and Twitter are equally good tools to help find the right job candidates.

3.    Filter Job Candidates.

Weeding out and screening candidate resumes are very time consuming but at the same time – very important. You need to eliminate anyone who doesn’t meet the requirements in terms of precise experience or/and educational necessities.

4.    Recognize Your Candidates.

This step requires looking into candidates’ work history.

  • Where has the person worked before, what kind of jobs and from what industries do the candidates come?
  • Does she or he have experiences applicable to your business?
  • What are their accomplishments in prior positions?
  • What is the duration of employment at other positions?
  • Is there a pattern of shifting jobs every few months?
  • If significant education is essential for the position – what is the candidate’s educational background?

Examine how the information in a resume is structured and if there are any inaccuracies or mistakes especially if you are looking for someone who will work at a higher level.

5.    The Initial Selection.

To make the hiring process for this position a bit easier, invite each candidate, whose resume looks good, for a five-minute phone interview. These few minutes will give you an opportunity to eliminate candidates who don’t have “must-have” skills for the job. Here are some phone interview questions to ask candidates:

  • Why are you leaving your present role?
  • What made you apply for this position?
  • What is significant to you from a job?
  • How would you illustrate your approach to work?

It’s important to ask the same questions of each candidate and take notations on their answers as it will allow you to note any red flags. A good tip is always listen to your intuition; if something doesn’t feel right about a candidate, it most likely isn’t.

6.    In-person Interviews.

After initial phone interviews you should have a short list of at least five potential candidates and organize the next level interview; have an in-person conversation with them that lasts about 30 minutes. For this step you need to develop a list of questions you will ask all candidates. Please keep in mind that some questions are illegal to ask, such as candidates’ religion, age, sexual orientation, disability, pregnancy, marital status or number of children.

Ask questions related to their previous professional experience and education (if it is applicable) and request that they review each of their previous jobs and describe their job responsibilities. You may also ask:

  • What one talent makes you the most skilled for this position?
  • What excites you most about this job?
  • What career accomplishments are you most proud of?
  • What were challenges in your career? How did you deal with the situation and what did you learn from it?

Also, ask each of them to say something about themselves that other people may be surprised to know about them. Additionally, ask about hobbies they may have; it’s always good to know. Moreover, it is important to permit the candidates to talk, to express themselves, and allow them to ask you any questions they may have. Don’t forget to take notes about the conversation and record your impressions.

7.    Verify Top-Pick Candidate’s Information.

After the hard work, you have identified the person you believe would be the best fit for the position. Now it’s time to do final checks before making a job offer. It’s crucial to perform a background check (education, employment, criminal records, and motor vehicle and license records), reference checks, and drug tests. Keep in mind that just because something is written down doesn’t automatically mean it’s true. For reference checks, call at least three references – a candidate’s direct supervisors – not friends. Please ask each of them if they would hire the candidate again. Don’t let your feelings drive the conclusion as some persons are better conversationalists than others and many people know how to sell themselves, which sometimes means overstating actual proficiency.

8.    Job Offer.

Before you call your finalist, put together a compensation package which should include the salary and benefits (health, insurance, retirement benefits and other perks you offer). You must mention what the entire benefit package costs the company as this gives the candidate the total cost that the company will be paying to hire her or him. Once you’ve made a conclusion and prepared the compensation package, call your top choice and make an offer. Giving the person a list of reasons why she or he was the top pick will make the person feel good about being selected for the position.

 

Please remember, that there is no perfect method for hiring great employees. However, practicing a thoughtful and careful hiring process for your small business will go a long way towards not hiring today – what could be next week’s problem. This way you will achieve your goals and grow your business. Good luck!

 

 

How AI Helps Small Businesses Compete on the Same Playing Field as Large Corporations

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Artificial Intelligence (AI) often sounds like the things that you see in a science fiction movie. However, you come into contact with technology that uses AI every day, and incorporating it into your business plan helps to level the playing field between your small company and larger corporations. As you explore new types of technology to use in your company’s daily processes, keep these benefits of AI in mind so that your small business achieves optimal growth.

Address Menial Tasks

Technological advances have made it possible for your team to use AI to eliminate those mundane tasks that detract from productivity. For instance, AI software can perform many of the same services as a personal assistant such as scheduling meetings or setting up customer appointments. With these tasks off of their to-do list, your employees can focus on other essential duties that are more important for meeting your company’s goals.

Give Customers an Instant Connection

Larger corporations often implement huge call centers to make sure that every customer receives immediate assistance whether they are buying a product or have a question about a purchase. For a small, sustainable business, large call centers may not be financially feasible. Once again, AI provides a solution to this problem since you can use software to immediately engage with your customers. Chatbots are a common form of this type of AI technology, and some of the latest software is so advanced that people are often not able to tell the difference between the chatbot and a conversation with an actual human.

Analyze Your Target Audience’s Behavior

Data is everything when it comes to analyzing what works for your business. While big corporations have teams made up of people who spend all day performing data analysis, you don’t have to work a bunch of new salaries into the budget. Instead, use AI to perform tasks such as tracking how visitors interact with your website or with your sales people over the phone. Being able to see things such as what web page a customer visits before they make a purchase allows you to streamline your marketing efforts.

Increase the Effectiveness of Marketing Campaigns

Social media is one of the hottest places to market your business. Yet, you may not be sure of where to start with making sure that the ideal customer sees your ads. AI software is available through many different social media platforms that uses information that you provide about your current customers to target ads to go to people who also fit those demographics. Being able to put your ad videos in front of the people that actually fit your target audience dramatically increases the effectiveness of every campaign.

Recruit Top Talent

Hiring procedures tend to involve a large amount of time and expenses when you want to hire only the top people in the industry. Now, you can cut your human resources departments work in half by using AI to screen candidates by running through their resumes and asking simple interview questions. AI can also help your business retain top talent by giving them access to information using chatbots in a way that is similar to the strategies used for customer service.

Sum it Up

AI doesn’t have to be complicated. In fact, using it to streamline your company’s sales and marketing processes allows for greater growth potential. Try starting out simply by experimenting with software that automatically connects with your customers or that analyzes the current data to make predictions about future sales. Then, make it a point to stay up-to-date on the latest advances in AI technology so that you can continue to add them to your company’s plans.

How to Create a Pricing Strategy for New Businesses

The pricing strategy that you implement for your new business is one of the most critical components for its success, and establishing the right prices for the products and services that your company provides involves a delicate balance of several factors. Simply put, prices that are too high will deter people from working with your company, yet prices that are too low may undervalue the importance and quality of the products you provide. Now that you’ve poured your efforts into building a sustainable business, it is time to develop a strategy that ensures a successful launch.

Perform a Market Pricing Analysis

Your first step to develop a pricing strategy is to understand how your company fits into the current market. For instance, you may need to choose lower, more competitive prices if your business will be marketing to the same target audience as multiple other retailers. If your business provides a unique product or service that is not currently saturated in the market, then you can expect to set the prices higher.

Understand the Target Audience

As part of your marketing plan, you should already have a few buyer personas that give you a better idea of who will be purchasing your company’s products and services. Now, you will use those personas as well as information from your market research to figure out how prices are perceived by the people that you expect to frequent your business. For instance, products that are designed for families with young children may need to be more price sensitive compared to a business that offers luxury products or packages to people who prefer designer goods and are willing to pay the price for quality.

Research the Competition

While keeping the target audience in mind, you now need to consider what other companies have similar products and services. Ideally, you should be able to identify at least three of your main competitors as well as a few companies that provide indirect competition. Now, take a look at how they price their products. Do they sell value-added packages or offer steep discounts on certain items? If so, then you may need to provide similar types of options to remain competitive in the market. Alternatively, you could set your business apart from the competition by offering a completely different pricing strategy that taps into your target audience’s needs better.

Choose Pricing That Fits Your Goals

Effective pricing strategies should always meet the defined goals for your company. In most cases, your goal when you are first launching your business is to break into the market. For this type of situation, penetration pricing may be the answer since offering dramatically low prices in the beginning can attract customers to your company’s products. However, you still need to make sure that you do not set the prices so low that you turn customers away once you bring them back up. Promotional pricing helps to avoid this common dilemma since it sets the expectation from the beginning that artificially low prices are only temporary.

Overall

The right pricing strategy for your business should increase profits without being so high that it stops customers from trying your products. While you may need to set your prices lower in the beginning to stand out from the competition, you should also remember that pricing strategies should remain fluid. Be sure to check the pricing strategy as you launch new products or the market experiences a change so that you can always be sure that the prices set increase profitability for your company.

How to Create a Brand Positioning Strategy

Effective brand positioning places your company at the forefront of your target audience’s mind by highlighting what makes your products and services unique. Yet, carving out a niche is harder than it appears when the market is flooded with competitors that are all trying to do the same thing. Whether you realize it or not, brand positioning begins from the moment that you make your company public, and you can use this step-by-step guide to make sure that your brand takes a leadership position in the marketplace.

Determine Where Your Company Stands

Your first step is to conduct a thorough assessment of where your company currently is positioned in the market. Start by focusing on your brand’s attributes and how the target audience uses them to fit their needs. For instance, a customer may seek your services to fulfill an emotional need or to accomplish a specific task. Using this information, you can then begin to figure out how to align the core values of your business with those of the target audience.

Identify Your Competitors’ Position

You also need to know where your competitors’ brands are positioned. Identify your top competitors and assess their strengths and weaknesses. Are they excellent at keeping up with social media? Or perhaps they are known for tapping into the mindset of a specific type of consumer. Be honest and try to figure out what they do better and worse than your company. While digging into the competitions’ tactics may be tedious, you need to know how your company’s standing fits in with theirs to make a plan to stand out.

Analyze Your Target Audience

The market depends upon the actions of your target audience, and your brand should address a need that causes them to think of your company first. For example, they may want to know that they can get your products faster than the competition, or you may prioritize being the brand that always has the best price. You also want to make sure that your brand is positioned in a way that you can get the word out to the target audience about why your brand is the leader in the market. Whether they shop online or prefer to browse shops downtown, taking your marketing where the consumers go means that your brand is already in the first place that they look.

Create and Implement a Positioning Statement

Once you’ve gathered your information, it is time to put it all together. Contrary to popular belief, a positioning statement is not the same thing as a tagline. Instead, your brand uses the positioning statement to define goals and make sure that everyone’s plans are aligned with the core values of your company. Develop a brief statement that defines your target audience and niche market while following up with what makes your brand distinct and unique. Then, make sure that everyone in the companies aware of the statement and knows how to apply it to the marketing plan.

A proactive stance is the only way to ensure that your company’s brand is viewed as a leader by your target customer in a busy market. Now that you’ve got your strategy in place, be sure to keep tabs on it. With regular analysis, you will know how to tweak the plan to adapt to changes in the market so that your brand stays at the top.

Why Your Business Should Go Paperless

As a business owner, you make executive decisions every day that are all carefully planned to help streamline operations and cut costs. Whether you are getting the best price on supplies from a vendor or analyzing your current staffing system, you know that every little bit counts for maximizing profits. Yet, overlooking the costs associated with using outdated paper-based communications and record keeping methods is one of the biggest mistakes you can make. During your next planning session, make sure to consider these benefits of having your business go paperless.

Provide Mobile Employees With Instant Access to Information

Today, most companies have employees actively working outside of the office, whether they are performing sales calls in the field or working from home. With paper documents, it’s virtually impossible to get information instantly, and having to wait on a file or finish a task hours later bogs down productivity. Digital collaboration tools make it easy for your mobile employees to update contracts, collect customer signatures and even manage billing services from any location.

Improve Data Security

Your customers will always be concerned about their privacy and how their information is handled. Too often, paper files are thrown out with the trash or left vulnerable to unauthorized people filing through the pages. With cloud-based document storage, you can choose programs that maintain high levels of security that only let the information be displayed to those with the credentials to gain access. Sensitive files can also be encrypted during their transfer to prevent data breaches.

Demonstrate Environmental Responsibility

Customers notice everything about your company, and paper waste is one issue that causes people to lose respect. There is no reason to fill your customers’ mailboxes with fliers and letters that only get thrown away and waste valuable energy. Using digital communication methods such as a social media tweet or an email are more likely to be noticed, and your brand will earn points for taking sustainability seriously.

Minimize Expenses

When you take a strong look at the bottom line, postage, filing systems and paper products all add up. Yet, you also need to consider the hidden costs that paper-based systems create. For instance, online billing saves you money over the long run that helps to increase profits by eliminating the costs of mailing out paper bills.

Improve Customer Communication

Customers today expect fast responses to their questions, and this can only be achieved by working with them directly in real time environments. While phone calls work, you can also reach out to your customers through email or online chats to establish a digital record of every interaction. This allows your employees to quickly see what has been done regarding each customer contact, and you can demonstrate commitment to customer satisfaction through prompt responses.

Eliminate the Clutter

Paper is a huge cause of clutter in office environments, and even organized filing systems take up large amounts of space that can be used for better purposes. Transferring paper documents to digital files allows you to free up room for your employees to work on tasks that increase the efficiency of your business.

New technology is constantly providing ways to increase the efficiency of your business by eliminating the burden of paper-based documents. From increasing security to enhancing communication with your customers, going paperless establishes your business as being committed to making positive changes that benefit everyone.

5 New Years Resolutions for Small Businesses

The New Year is an exciting time when change is in the air, and now is the time to take an honest look at how your company has performed over the past 12 months to determine what it needs to grow. While personal resolutions may get cast aside once the hype of the holiday season is over, the ones you set for your small business can be turned into actionable goals. As you reflect upon the past year, you can use these resolutions as inspiration to drive your company’s future growth.

Grow Your Team and Delegate

If you’ve been aiming for better work-life balance, then this resolution could serve double duty as a personal and business goal. Small business owners are known for wearing many hats, and it’s possible that your company has grown to the point that you desperately need help. Ask yourself what tasks might best be handled by someone else. The need to hire a receptionist or promote a current member of your team to management are all signs that your company is following an upward path.

Give Back to the Community

Charitable work and contributions don’t just make your company look good. They elevate the entire community so that everyone can enjoy your company’s products and services. Identify places in your community that your company could help. For instance, your home remodeling business could help build low-income housing. Alternatively, you could offer to speak to a high school group about the path to entrepreneurship. These types of experiences help to show your company in a positive light, and you’ll love how it feels to be fully involved in your community.

Update Your Online Presence

When was the last time that you really took a good look at your company website? Or, you may still be on the fence about setting up a social media profile. Try to remember that online interactions provide a great way to stir up interest about your company. Try making it a goal to post a social media update once a week, and be sure to highlight the work you are doing in the community. Then, have web analytics performed to determine how you could improve your company’s website search rankings.

Invest in New Technology

Putting money back into your business is essential for growth. While it often seems as though new technology springs forth before you have a chance to finish the old system’s installation, this is one area where most companies can benefit. Take a good look at how your employees perform their duties to identify places that could use some updating. For instance, you could use project management software to streamline communication between your employees and customers, or your office crew could need faster computers to increase their productivity.

Identify a New Target Market

When things are going well, it’s easy to get stuck in a rut and keep doing what works. However, it is possible that there is an entire market of people who have not yet heard about your company’s products and services. Whether you need to look into international trading or just need to consider marketing your company’s products to a different local demographic, opening up a new target audience keeps things exciting and drives growth.

As with any New Year’s resolution, the best way to make them stick is to take immediate action. Now that you’ve got yours in mind, be proactive and start working on a plan that makes each one part of your company’s focus this year.

How Marketing Automation Can Aid Your Business

Marketing is the fuel that allows your company to grow and skyrocket to the top of the industry. Your business may provide the best services on the market, or you may have developed an innovative product that doesn’t exist anywhere else. However, none of this matters if your brand’s target audience is unaware of what is available. Marketing automation is a technology-based tool that incorporates different types of software that your company can use to streamline some of the most time-consuming and difficult tasks associated with spreading the word about your business. When you choose to automate your marketing tasks, you can expect to see these benefits that help to boost your company’s growth.

Open Up Room for Creativity

Your company’s marketing team should represent the best and brightest talent in their field, and they thrive on coming up with new ideas that help your business prosper. While they may be full of brilliant ideas, they are also limited by time constraints when they are forced to spend the majority of their day performing menial tasks such as calculating figures and compiling reports. Marketing automation software does these types of tasks so that your company’s marketing team has more time to focus on creative thinking. With the combination of human generated creative strategies and the accuracy of computer software, you’ve set up a win-win situation.

Gain More Control Over the Budget

Marketing campaigns take up a big portion of a company’s budget, and you should always be looking for strategies that give you the highest returns. With automation, you gain more control over how your company’s budget is spent since there is no longer a need to pay for labor to manage simple tasks, and money is not wasted on ineffective campaigns. Instead, you can focus on using the budget to hire the best talent or to purchase a larger advertisement to market the brand.

Retain More Customers

As every good marketer knows, it’s far less expensive to keep a customer coming back than it is to recruit new ones. For this reason, customer retention is a critical part of marketing campaigns. Marketing automation includes software that makes it possible to cross or upset products to current customers by making them aware of promotions that fit their past patterns of behavior. With computer-generated marketing intelligence, your team can act with the perfect timing to hone in on current customers’ needs.

Track the Effectiveness of Marketing Campaigns

Data analysis is a critical component of every marketing campaign because you need to know how effective each strategy is for bringing in new and returning customers to increase profits. Marketing automation software makes it possible to quickly identify how well each campaign works, and some of the best options that are available also allow you to see predictions regarding how well future campaigns are expected to perform. Being able to stop or start a campaign based upon solid data gives your business one more way to be certain that every move that is made is strategized to generate success.

In today’s business environment, the competition is fierce and you must take advantage of every tool at your disposal to leverage your company to a leadership position. Start now by developing a plan to utilize marketing automation to streamline your business processes while also spreading the word about your company’s products and services to a wider audience.

How to Adopt Big Business Strategies for Your Small Business

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Right now, your business may be small, but that doesn’t mean that it has to stay that way. At some point, almost every big business started off with someone’s dream of dominating the market. Yet, many small businesses never quite make it off the ground simply because they fail to adjust to changing demands or get intimidated by the competition. As a small business owner, you must think big from the earliest days of starting your company, and these big business strategies are perfect for helping you reach your goals.

Practice Market Segmentation

With so many startups saturating the market, it’s likely that your business already faces stiff competition. Establishing dominance in a niche market is one of the most effective ways to stand out from the pack and draw in consumer interest that leads to rapid growth. Consider your current market and begin to break it down into smaller niches that could lead you to a more specific target audience. For instance, you could market your health food products to senior citizens or bodybuilders depending upon your brand and the level of interest you can develop within the niche.

Provide Exemplary Customer Experiences

One of the biggest advantages that you have as a small business is the opportunity to form close relationships with your customers, and successful big businesses never lose sight of this important practice. Reach out to your customers for feedback, and be willing to make aggressive changes if they are needed to fulfill your goal of delivering revolutionary products and services to the market.

Establish Checklists for Routine Procedures

Consistency is the key to providing high quality goods and services that establish reliability in the marketplace. While it is easy to be consistent when your business is made up of a single office and small staff, it becomes harder as your company expands. Start now by establishing checklists that walk your employees through each step of routine procedures so that they are always done the same way. You’ll achieve immediate benefits for increasing productivity, and it’ll make tasks such as on-boarding new employees and auditing new locations easier in the future.

Know Who You Are Dealing With

As your business grows, you will come across great companies and people who truly want to form beneficial relationships. Yet, there are also companies that have unethical business practices and no qualms about causing your company to fail. Before you sign a contract with a new vendor or agree to form a partnership with a major company, hire someone to research their corporate profile. From discovering past bankruptcies to current accusations of fraud, this one simple maneuver can save your business from a big mistake.

Make Smart Acquisitions

In the early stages of running a small business, acquisitions may seem to be something that only works for large corporations. However, a well-planned acquisition could be the leverage that your small business needs to rise to the next level. When executed properly, an acquisition provides small businesses with the opportunity to establish dominance within the market and expand into different territories. If your company is not quite ready to make acquisitions, then you can look into the benefits of forming partnerships with other companies that an be just as beneficial.

Growing a business requires the ability to think beyond the borders of your current strategies, and there will always be some element of risk involved with each decision that you make. When in doubt, always consult with your team of advisers so that you can move forward with your business decisions with confidence.

BIG IMPACT

America’s SBDC New Jersey, also known as the New Jersey Small Business Development Centers (NJSBDC) program, has been assisting small businesses and entrepreneurs for 37 years. It was one of the first pilot projects in the nation.

NJSBDC is part of a national network of SBDCs and goes through formal national accreditation every four to five years. There are up to 1,000 offices throughout the United States promoting business development and growth and generating thousands and thousands of jobs for Americans.

NJSBDC’s 12-center network provides comprehensive assistance for small businesses in all 21 counties. The SBDC network helps entrepreneurs to start new businesses and assists existing and established businesses (at different stages) to further develop and grow, sustaining economic growth in communities across the state. The strong historical record of NJSBDC’s economic impact for New Jersey cannot be underestimated; its business experts touch the lives of countless numbers of small business owners and operators who tap the network for guidance on an array of operational issues, including but not limited to: Business planning, strategic planning, accounting, financial analysis, legal organization, taxes, recordkeeping, marketing, E-Business, International Trade (exporting), Sustainability, Procurement opportunities, Technology-Commercialization, etc. The program brings back to the state federal dollars for small business support, but, federal funding must be matched dollar for dollar. That’s why the State’s investment in SBDC matters! NJ lags behind the investment levels of other states in their statewide SBDC networks.