Massage Heights of Morristown
David Shawger & Dale Carmody
40 West Park Place, Suite 7
Morristown, NJ 07960
Dale Carmody and David Shawger contacted Northwest NJSBDC with an idea to start a business by combining their resources (dollars and know-how). The search began by identifying several franchise opportunities that would interest them and fit their business approach. They soon settled upon a day spa, and explored several franchise possibilities in detail before settling on Massage Heights as the optimal fit.
From the beginning, the business venture was unique in that it was entirely self-funded through personal and
“sweat” equity. The owners exude a lot of attention to details as is evidenced in every corner and crevice of their
facility. Their staff radiates a sense of professionalism and warmth rarely found in today’s business franchise model.
Northwest NJSBDC worked with the partners in the evaluation process (including site selection), reviewing documents, franchise agreements, property leases, and “partners’ agreement.” While most day spas are located in strip malls, Dave and Dale decided that an upscale downtown environment was more in harmony with their vision. It would attract the young professionals employed by Morristown firms and is consistent with the prestigious Massage Heights image. “We relied heavily on [Regional Director] Dolores Stammer’s expertise to guide us through the selection, launch and initial operations,” said Dale Carmody.
From the beginning of their relationship with Northwest NJSBDC, Dave and Dale have viewed Dolores Stammer as their strategic partner-advisor. “Whether the issue is related to marketing, human resources, finance or operations, we’ve come to rely on Northwest NJSBDC as a key resource,” said Dave. During the Grand Opening, the partners introduced Northwest NJSBDC as the single consistent resource that guided them through multiple issues inherent in a major launch of this type.
While opening just this year, Massage Heights, Morristown already employs 15 individuals. The facility is a real showpiece for the Morristown Green properties and has adapted its marketing consistent with its upscale downtown image. The partners continue to view Northwest NJSBDC as their go-to partner in the continued success of their business. “Our sales are growing consistently month-by-month and we value the role that the SBDC has played in our success.” The owners are living testimony to the Massage Heights motto of being “simply better.”