Technology has transformed how companies market their products and services today. While it’s great to be able to instantly share an advertisement video, it is also easy to forget that traditional strategies still work, even in a world filled with social media influencers. When your campaign needs a little something extra, it pays to go back to the basics and try one of these four traditional marketing techniques that are still just as effective as they were years ago.
People still prefer to hear a human voice over reading an email. This is especially true for older demographics that include people who may not feel comfortable submitting their information online or trying to navigate through reading the small print on their computer screen. When possible, try to arrange for an actual customer service representative to handle all outbound calling needs, or invest in a quality automated program that can quickly address a potential customer’s needs. If your marketing campaign involves having customers call in to your company, then make sure that you have the resources in place to answer calls right away and make a sale while the customer is still excited.
As anyone who has ever stopped at a roadside attraction can attest, events that draw a crowd reels in interest. Consider hosting an event at your main business location that taps into the interests of your target audience. For instance, bounce houses and refreshments are always a great way to encourage families to stop by your location. Companies within the food industry can host pie eating contests, bake-offs, or demonstrate how items are made to get people talking about the company. With this strategy, you can even add a modern spin on the technique by sending updates on social media that include teasers leading up to the event and images in real-time that will have people flocking to your site.
Television and radio advertising still works. Not only can your ads reach a large number of people at once, but you can target them to hit a specific demographic. Although broadcast messages tend to only last a few minutes at most, this is still far more time that you can catch someone’s attention than you can often get online. Just remember to keep all of your advertisements geared towards your target audience, and never underestimate the power of late night ads that can catch a consumer’s attention when they are bored and interested in hearing something new.
The internet helps you to spread your message to a wide audience at minimal cost, but there are also times when it pays to invest in your advertising. Direct mail puts your company’s information directly in a customer’s hands. Even if they tend to throw away advertisements, they will still have to view your company’s information for long enough that it may capture their attention. To increase the effectiveness of this strategy, consider adding a few coupons or a mention of a new service. If your customer base is still fairly small, consider sending out a handwritten note of thanks or a card to celebrate a special occasion. Those little personal touches help to increase your word-of-mouth advertising, and the effort is worth its weight in gold when your business increases its referrals.
In the field of marketing, there are some classic techniques that are just proven to work. Be sure to mix it up and include a variety of different strategies in your advertising plans that help you hit every corner of the market.