Launching digital marketing campaigns is an effective and budget-friendly way to spread awareness about your new business. If you love technology, then you may already be eager to dive into the various ways you can market your businesses online. Or, you might be a little apprehensive when it comes to making decisions such as which social media platforms to use or whether or not to hire an influencer. Either way, our team at NJSBDC is always here to provide you with guidance that includes implementing these essential strategies that won’t take long to master.
Get to Know Your Target Audience
Before you launch your business, you likely conducted thorough market research to help put together a business plan to present to potential investors. Now, it’s time to use a similar strategy to gain a deeper understanding of your target audience.
Creating buyer personas helps you develop marketing strategies that get to the heart of what potential customers want. For instance, you might use a casual, hip tone to market your business to a target audience of college students, or you could incorporate more professional jargon if your company’s target audience works in a niche field.
Build a Mobile-Friendly Website
Website optimization is critical for every business today, and you’ll want to go one step further to ensure that your company’s online site is mobile-friendly. The majority of consumers are shopping more with their smartphone than a personal computer today, which means that your company website needs to be easily navigated on a mobile device. Being able to quickly access the answer to a question or add an item to the cart could make the difference between losing or gaining a customer at the point of purchase.
Encourage Engagement on Social Media
Social media platforms increase your ability to rapidly share news about new products, special sales, and other important information with thousands of people at once. You’ll need to start by choosing platforms that attract the most people from your target audience. Then, get to work creating unique social media posts that highlight your company’s best attributes. You can also spark engagement by responding to comments and posting regularly.
Personalize Communication
AI tools are making it easier to implement audience segmentation that allows you to send out personalized emails to specific people. Including personalized information makes people feel recognized, and your company benefits from using data to send relevant and timely marketing communications that fit a prospective customer’s journey. For instance, follow-up emails after a purchase reassure a customer that their product is coming, and you can use this moment to showcase upcoming products or sales that may be of interest to them.
Analyze and Adjust As Necessary
The world of digital marketing is always changing. What works today may not work tomorrow, and you may also discover new tools and strategies that work better than campaigns in the past. Make sure to analyze how both new and old campaigns are working, and be ready to make changes as you identify challenges. Being comfortable with constantly evolving is the true key to success as a new business owner.
NJSBDC offers all the services new business owners need to begin marketing their company online. Find an Expert Consultant near you to get help with digital marketing. Our new business consultants can walk you through those critical first steps for gaining funding and launching a digital marketing campaign that generates greater brand awareness in your target market.
