Lead generation is one of the primary focuses of new businesses, but cultivating prospects is only beneficial when they turn into customers. Many businesses find that lead conversions sometimes stall right when the company seems to be growing. Working with one of our expert consultants can help you revamp your sales strategy and begin building a stronger customer base.
Get Help Conducting Market Research
When you were in the planning stages of your business, you likely spent lots of time researching the market. Now, however, things might have changed. Many industries face rapid changes in the market that can cause conversions to stall. If your business still has consistent web traffic and information requests, then it’s possible that you’re not offering something the target audience needs. Expert consultants know how to do market research to figure out where your company might be falling short of attracting long-term customer interest.
Identify Lead Conversion Hangups
Mid-funnel hangups are sometimes linked to simple issues that you can fix to begin transforming prospects into customers instantly. For instance, the pricing model on your website could be confusing, or customers might be put off by a lengthy sign-up process. Figuring out what’s stopping people from making a purchase can help you zero in on where to implement solutions.
Explore New Marketing Channels
Increasing brand awareness helps to turn leads into conversions by creating a sense of urgency and trust. Expert consultants frequently recommend launching a marketing campaign using a new social media channel. This is especially helpful if you’re still learning about how the different social media channels can benefit your company.
Improve the Web Experience
Knowing your company website’s bounce rate can give you insight into where you can make improvements that lead to higher sales. If your business has progressed past the start-up phase to focus on growth, then you hopefully already have your company website reaching the top of the most popular search engine rankings. If not, then a consultant can help you start there. If so, then they can also help you figure out why people might be leaving the site early. Including more insightful content along with inspiring calls to action may be all you need to keep people on your website for longer.
Strengthen Customer Retention Rates
Smart business owners also know that every prospect who turns into a customer is another person who can drive repeat sales. Our expert consultants can help you determine which types of offers, memberships and other perks might entice people to continue to visit your business. Encouraging customers to leave positive reviews reinforces their desire to purchase more products or services from your business and helps to increase brand awareness that drives sales.
Transforming prospects into customers helps your company to get the highest ROI on its marketing efforts. At NJSBDC, our expert consulting covers all of the essential areas where your company can focus on growing your business. From identifying marketing funnel hangups to securing funding to expand your company’s product line or services, reach out to us today to find solutions for the most common challenges that businesses face in their start-up and growth phases.
